Leads for the USA

Life insurance leads for US agents and brokers.

An overview of three of the lead categories US agents buy most often, and how we set up a lead program with you.

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Lead categories

Three categories US agents buy most often

Each category reaches a different kind of buyer with a different need. Tell us which one fits your book of business.

Small whole life policies that cover funeral costs and other end-of-life expenses. Coverage lasts for life and premiums stay level.

Typical prospect: Seniors, often between 50 and 80, who don’t want to leave these costs to their family.
Why agents buy them: The need is easy to explain, the coverage amounts are simple, and many cases can be written in one conversation.

Coverage for a fixed period, such as 10, 20 or 30 years. If the insured person dies within that period, the beneficiaries receive the death benefit.

Typical prospect: Younger families and working adults after a life event, such as marriage, a new child or a new job.
Why agents buy them: A broad, steady market with a clear need, and a natural starting point for a long-term client relationship.

Life insurance sized to pay off the mortgage if the borrower dies. It is usually written as a term policy that matches the length of the loan.

Typical prospect: Homeowners who have recently taken out or refinanced a mortgage.
Why agents buy them: The prospect already knows the amount and the term they need, which makes the conversation concrete from the first call.

How it works

Every US program is set up individually. This is the plan we follow with you.

1Talk to us

Send us a short email. We set up a call and learn about your agency, your licenses and your goals.

2Agree on the details

Together we define the category, the volume, the states you are licensed in and the criteria a lead has to meet.

3Leads start

Once everything is set up and agreed on, your leads start. We stay in touch and adjust the setup with you when needed.

Compliance

Consent that meets US rules. Leads you call or text need consent that meets US requirements, for example the Telephone Consumer Protection Act (TCPA). We discuss and set up how consent is captured and documented together with you.
Licensed in the prospect’s state. You can only work leads from states where you hold a valid license. That is why we agree on your states before any lead goes out.

Tell us which category and which states you are interested in. Pricing is discussed individually in the call.